Digitech Day London will be hosted on the 28th March 2019. Taking place at the IAB Events Venue, Digitech Day will run from 11am to 5pm and offer inspirational content powered by the passion for showing how technology truly enhances digital marketing, trading and content.
For many years, the digital industry has been suffocated with endless events that are soap boxes for companies to lecture attendees. Digitech Day intends to offer an intimate experience and provide the perfect meeting point for leaders at brands, agencies, publishers and tech companies. The events are held in New York, Berlin and London and will play host to a mix of keynote speakers from leading brands, publishers and agencies to tell their point of view. There will also be sessions where the publishers and brands share their knowledge and views on what they want from technology and technology companies actually prove what value they can add.
As we all know, GDPR has made it increasingly hard to reach our target audiences. Digitech Day will offer the opportunity for brands, agencies, publishers and tech partners to connect in person and help improve their knowledge of how technology will help achieve their business goals.
Ultimately, the day will allow publishers, brands and agencies the opportunity to lead the conversation and get a better sense of what the technologies will do for them - without feeling like they’re being pitched at!
There will be a unique take on speed dating with a session called Under The Microscope. During this interactive and engaging session, attendees can grill the tech companies on how their technology helps to solve problems or adds value to businesses. It will also help brands, publishers and agencies get a better feel on what questions they should be asking and what service they should expect from their technology partners.
The Digitech Day will give attendees the opportunity to connect, network and listen to the experts across all sides of the media industry.
We are looking forward to seeing you there!
10:30 - 11.15 Registration and Coffee "Your opinion counts" in the Foyer Write down your input on the whiteboard. There will be half the board on the problems and half the board on solutions eg. What does technology enable? What issues do you want technology to solve?
11.15 - 11.25 Digitech Day Opening Remarks - Ariel Shapira CEO Social-Wisdom
11.25 - 11.45 Key Note - Brand point of view Bola Gibson, TSB Technology is all about making life easier for people, serving us rather than itself. This keynote from the Head of Community Engagement at leading bank TSB will look at how to achieve a good balance between people, and the technology that we rely on to achieve it.
11.45 - 12.05 Steffen Svartberg - Founder & CEO at Cavai Chatbot technology for the media & advertising industry
12.05 - 12.30 Agency Panel - Lucy Barbor, Carat and Amy Kean, Starcom, Moderated by Julia Smith, Impact. The truth behind how agencies make decisions on tech and what role tech has within an agency strategy.
12.30 - 12.45 Ben Fenster - Anzu.io advertising in Game and VR - the next horizon
12.45 - 13.00 Dominic Satur - VP Business Development Europe at Flashtalking The Future of Cookies TBC
13.00 - 14.00 LUNCH including ‘Under The Microscope’ Breakouts
14.00 - 14.25 Tech Panel - tech companies challenges when working with brands and publishers. How can new technologies assist and what are the best ways to engage with new technology moderated Hossein Houssaini - Executive Tech Advisor, Florian Gramshammer Managing Director EMEA Impact, Steffen Svartberg Founder & CEO at Cavai Helen Southgate MD, Acceleration Partners
14.25 - 14.50 When technology and creative collide panel moderated by Rebecca Blinston-Jones UK Managing Director at MWWPR with speakers Hannah Beanland, Global Head of Operations, Dentsu Aegis, Chris Donnelly, Verb Brands, and Jenny Stanley, Appetite,
14.50 - 15.15 Publisher session - Lara Izlan Digital Media & Data Consultant, and Karen Eccles, Telegraph. Panel moderated by Ellie Edwards Scott Co-Founder The Advisory Collective
15.15 - 15.25 Hossein Houssaini Executive Tech Advisor
15.25 - 15.40 Key Note - Publisher Paul Hood, News UK, How tech has helped enable more efficient/effective media buying in News UK.
15.40 - 15.55 Key Note: Andrew Warner - Hi.Inc. How you as a CMO or your clients use technology to improve performance.
15:55 - 16.05 Key Note: Neuroscience and diversity by Ally Owen, Brixton Finishing School
16:05 - 16.10 Concluding comments – Ariel Shapira CEO Social-Wisdom
16.10 - 17.00 Drinks & Networking
